Pink October & Awakening of the Senses

In a few words...

TheÉveil des Sens association, governed by the 1901 law, was created thanks to the meeting between Jérôme Berthelon, founder of Berthelon La Boutique, and Agnès Arquillière, passionate about socio-aesthetics.

It is through this collaboration that their common will to support vulnerable people has been forged, whether they are affected by physical suffering (such as illnesses, accidents, surgical interventions, aging or cancer), psychological suffering (mental disorders, alcoholism, drug addiction) or in a situation of social precarity.

The Éveil des Sens association offers socio-estheticians employee status and promotes a holistic approach to well-being, taking into account the body, heart, and soul of vulnerable individuals. The title of socio-esthetician, recognized by the State and validated by the Ministry of Health, guarantees quality care in various settings, such as hospitals, retirement homes, and psychiatric facilities.

The association provides high-quality products (La Roche-Posay, Couleur Caramel, Estime & Sens) and supports a research project on the impact of socio-aesthetic workshops on the emotional state of participants. It also offers supervision for its professionals to ensure their well-being and effectiveness during interventions.

Since its creation in 2008, Éveil des Sens has integrated socio-aestheticians into many structures in the region, bringing comfort and support to vulnerable people.

€5 per wig sold to benefit Eveil des Sens

As part of Breast Cancer Awareness Month, Rose comme femme is committed to donating €5 per wig sold throughout October to this association . This initiative aims to support the fight against breast cancer and provide concrete assistance to those affected by this disease.